The Salvation Army’s annual Red Kettle Campaign came in under goal this year, and that could mean cuts. Their goal was $3.5 million; they came in just over $300-thousand short of that goal. Major Bob Webster, Indiana Divisional Commander of The Salvation Army says they are very thankful to all the generous Hoosiers that donated this year, but the reality is they need more help.
Why people donated less will always be a mystery but Major Webster says there were a lot of factors this last year—there weren’t enough volunteers at times to man the kettles, warm weather didn’t add much to the Christmas spirit, it rained pretty heavily on their two biggest days, and the economy wasn’t doing great at the end of the year
He says they are working on ways to include digital donations to their annual Red Kettle campaigns, since not everyone carries cash these days-
Webster says they they want to ensure that process is as safe as possible and that nobody’s information is at risk of being stolen.
Their fiscal year runs through September and they are always accepting donations. Donations can always be made to the Salvation Army online